The (brewery) experience of a lifetime

With close to 500,000 visitors every year, the Tröegs brewery in Hershey, PA, was one of our most valuable marketing assets. We set out to make the experience world-class,

We rewrote and reconfigured our guided tour, built marketing campaigns around road-tripping to Tröegs, filled the brewery inside and out with handpainted murals and signs, refreshed the self-guided tour, held charity runs and rides, built an art gallery for our annual Art of Tröegs contest winners, and added niche events like beer-and-food pairings. Along the way, we shared the daily goings-on at the brewery with our fans and followers through high-quality photography and short video.

The brewery is now a bucket-list destination, and since 2020 has been voted Best Brewery Tour in America three times by readers of USA Today.